Websites are conversations
I was walking down a dusty road trying to get somewhere. I could hear the traffic from the nearby interstate, but couldn’t see any cars. I walked past an oak tree of some kind. The tree was aged from the weather and was scraggly from lack of care. Sitting on a low hanging branch, was a purple owl.
“Why are you purple?” I asked.
“Never mind that,” The owl retorted. “I’ve got something more important to tell you.”
“Websites are conversations.”
I was in a hurry and didn’t have time to talk then, and so I invited the owl over to my café. He arrived the following Tuesday. I brought a couple of tall lattes over to our table and he explained what he meant.
To be concise, as I know your time is limited, the owl told me that:
- The key to a successful website is intimacy.
- The most successful websites do more listening than they do talking.
- Non verbal communication is often more important than what is explicitly said.
I know this all sounds a little odd but a blog has to start somewhere.