marketing – mblair's Website Optimization Cafe Website optimization + strong coffee = success Sat, 21 Apr 2007 08:34:00 +0000 en-US hourly 1 Happy 1st Birthday eMom! Sat, 21 Apr 2007 08:33:28 +0000 I’d like to give a shout out and wish a Happy 1st Blog Birthday to eMoms at Home. If you’ve never visited, you should. Wendy Piersall’s is eMom and her blog is full of wonderful tips that will help you to become a better blogger. For anybody (including an eDad like me) that cares about improving their website, it is well worth it to browse her archives for an hour or two. She’s been doing some great stuff over the past year. She also has a wonderful personal story, that I think is quite inspiring.

Now is a great time to head on over as she is running a 1st Birthday contest with some giveaways that will really do a lot to help you optimize your website if you are lucky enough to take one of them home. The contest runs through the month of April and the potential prizes you may win include, among other things:

  • a copy of Aaron Wall’s SEOBook — in my opinion the best book on SEO in the world.
  • a premium subscription to Lee Dodd’s EarnersForum
  • .. and the grand prize, a phone consultation with both Wendy Piersall and Shoemoney.

Make sure you drop by, enter the contest and wish her a “Happy Birthday!” Also, take a look at how she is running the contest — it’s one of the better examples I’ve seen of an online contest. It’s worth the click through just to check that out.

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Websites are conversations Sun, 24 Dec 2006 00:01:25 +0000 Purple OwlI was walking down a dusty road trying to get somewhere. I could hear the traffic from the nearby interstate, but couldn’t see any cars. I walked past an oak tree of some kind. The tree was aged from the weather and was scraggly from lack of care. Sitting on a low hanging branch, was a purple owl.

“Why are you purple?” I asked.

“Never mind that,” The owl retorted. “I’ve got something more important to tell you.”

“What’s that?”

“Websites are conversations.”


I was in a hurry and didn’t have time to talk then, and so I invited the owl over to my café. He arrived the following Tuesday. I brought a couple of tall lattes over to our table and he explained what he meant.

To be concise, as I know your time is limited, the owl told me that:

  1. The key to a successful website is intimacy.
  2. The most successful websites do more listening than they do talking.
  3. Non verbal communication is often more important than what is explicitly said.

I know this all sounds a little odd but a blog has to start somewhere.

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